Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG410A Mapping and Delivery Guide
Test direct marketing activities
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG410A - Test direct marketing activities |
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Description | This unit describes the performance outcomes, skills and knowledge required to design, construct and implement a direct marketing test program, analyse its outcomes, and act upon its findings in order to increase the likely success of direct marketing activities.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to individuals working in a marketing assistant or account manager role who are required to design and test direct marketing activities in relation to a product or service. They may work in small, medium or large enterprises in a variety of industries and typically undertake controlled experiments to test direct marketing activities before designing and implementing the activity. The results of such testing can be analysed to predict the likely success of the proposed direct marketing activities.Direct marketing experiments may include testing the offer, media, communication, timing or response components of direct marketing activities. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field | Business Development - Marketing |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Determine appropriate testing methods |
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Element: Design and conduct a test |
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Element: Analyse and act upon test results |
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